Strategic Plan: Advocacy


Our strategic plan has five areas that our organization see as essential to our success  and that also have room for growth: Advocacy, Alumni, Scholarship Programs, Diversity, Equity & Inclusion, and Process Improvements. To better understand our plan and the work we will embark on over the next three years, we are breaking down each of the strategic plan areas into a series of blogs. 



Goal: Make Students United a more effective policy influencer.


This area has a very ambitious list of objectives:

  1. Have students plan and implement state legislative grassroots lobby effort yearly.
  2. Student planning of annual campaign efforts.
  3. Ensure Minnesota state legislators in university districts have a minimum of three connections with Students United each academic year.
  4. Ensure each campus has two touch points with a federal legislator (U.S. Senator or U.S. Representative), with at least one occurring on each campus.
  5. Have a minimum of five different students testify in front of the Minnesota Legislature each session.
  6. Increase student action alert subscription list and alerts sent each year by 10%.
  7. Increase alumni action alert subscription list and alerts sent each year by 10%.
  8. Increase the number of filled Minnesota State councils/committees student seats to 80% capacity.
  9. One connection between Students United and each university president per year.

Advocacy is a huge part of our organization, and it also has the highest number of objectives out of all the strategic plan areas. We learned that more student interaction and more opportunities for student input is the direction our new strategic plan should be pursuing. We came to this conclusion after the two day-long retreats, which some board members and our State Chair attended, and from our two strategic planning sessions at delegates conferences, which involved over a hundred students. Most of our advocacy objectives revolve around getting students involved in all areas of advocacy, from idea generation to participation in events. 

The goal is to become an even better policy influencer. Our organization sees the best way of achieving this goal is by increasing the number of students involved in our advocacy work and by expanding the ways in which these student can help us make impact.